In the 21st century, power is as basic to us as food, air and water, but the effect of our usage is mostly out of sight. Unless we look further up the power line, past the strings of high tension towers and EMF related illnesses, through the smog to coal-fired plants (and the mountaintops removed to feed them), to the nuclear plants and their toxic waste, or even to the damaged watershed of hydroelectric dams, all we see is the glow of our TVs and computer screens.

What if we just looked up?  

The sun is the greatest source of energy in this part of the galaxy, providing heat, light, and a safe range of radiation that is converted into nutrients for the plant kingdom we depend on.   Thanks to modern technology, we also have the ability to convert the sun’s rays directly into electricity, electricity that pays you, and whose environmental impact is directly offset by its function.  For the first time in history, your can seize the means of production, and put it to work on your own roof.

In the 21st century, power is as basic to us as food, air and water, but the effect of our usage is mostly out of sight. Unless we look further up the power line, past the strings of high tension towers and EMF related illnesses, through the smog to coal-fired plants (and the mountaintops removed to feed them), to the nuclear plants and their toxic waste, or even to the damaged watershed of hydroelectric dams, all we see is the glow of our TVs and computer screens.

What if we just looked up?  

The sun is the greatest source of energy in this part of the galaxy, providing heat, light, and a safe range of radiation that is converted into nutrients for the plant kingdom we depend on.   Thanks to modern technology, we also have the ability to convert the sun’s rays directly into electricity, electricity that pays you, and whose environmental impact is directly offset by its function.  For the first time in history, your can seize the means of production, and put it to work on your own roof.